Our Team


The future of your company depends largely on the people with whom you surround yourself. By working with The TransSynergy Group you are surrounding yourself with experts focused on delivering results in all aspects of marketing and management.

We are business leaders with a focus on marketing, sales and management that work along side your team to help grow your organization. We deliver marketing and management specifically targeted and cost-effective.

The TransSynergy Group has a team of marketing consultants on staff intent on generating substantive results for our clients. With decades of experience in companies, from start-up to Fortune 100, our people bring a wealth of insight to the marketing process.

Donna Hegdahl - President and CEO

Donna Hegdahl is founder and president of The TransSynergy Group, a company she founded in 1995 to share her passion for marketing.

For large corporations, she and her team bring specialized skills, jump into assignments internal staff doesn’t have time to do, manage  projects that don’t fit within the scope of other agencies, and provide a flexible team on initiatives with multiple changes in scope.

She has helped hundreds of small and mid-sized companies successfully get their message to the marketplace and grow their businesses.  For entrepreneurial startups, she teaches them how to apply marketing principles at their own companies through strategic consulting services, public relations, seminars and workshops.

Hegdahl’s expertise includes all aspects of strategic and tactical marketing and communications.

Hegdahl has more than 30 years experience in marketing, communications, management, and customer service.  Hegdahl was vice president at Micronyx, a Richardson-based software company.  Ultimately, the company was sold to PC utility specialists, Fifth Generation Systems, and then merged with Symantec’s Peter Norton Group.  She was also instrumental in the marketing success of Comtrol, a Minnesota-based hardware manufacturer, named to Inc. Magazine’s Inc. 500 list of fastest-growing high-tech firms in 1986 and 1987.

Hegdahl is active in the local business community including:

  • Women’s Business Council-Southwest
  • Women Presidents’ Organization
  • Metroplex Technology Business Council
  • International Association of Microsoft Channel Partners
  • Social Venture Partners – Dallas

Hegdahl is a frequent speaker and presenter at industry gatherings.  In her spare time, Donna runs, does yoga and heads to the lake.

Cecilia Perez-Verdia

Cecilia Perez-Verdia brings more than 12 years of marketing experience to The TransSynergy Group. Working on both the corporate and agency side, Cecilia has built a reputation as a strategic thinker who delivers excellence every time. She is a tenacious, reliable team player with the ability to make sound business decisions in high pressure, high volume marketing environments.

Cecilia has deep breadth of strategy and marketing skills and leverages them to help companies create brand value and build customer acquisition programs through traditional and direct marketing channels. Prior to moving to Texas, Cecilia worked in New York, where she managed the marketing department at one of the largest Internet Service Providers in the country, Juno Online (now United Online).  She also worked for other technology companies including Register.com and GTE (now Verizon) and helped to create and manage brand value for various client accounts as a strategy and brand consultant at Interbrand.

Cecilia has an MBA from the University of Texas at Austin, where she also received her BA degree.  She grew up in Mexico City and is a native Spanish speaker.  She loves to paint, travel and spend time with her family.


Ebbah Tokwe

Ebbah Tokwe brings more than twelve years of marketing & sales experience, project management, and association management skills to The Transsynergy Group. She is an enthusiastic, motivational team leader with the ability to make sound business decisions in demanding environments. Her strengths are keen analytical skills that always lead to timely informed decisions and improved processes.

Prior to moving to the US, she was a Relationship Manager for Beverly Building Society in Zimbabwe. After arriving in the US, Ebbah worked for several financial institutions, specializing in customer relationship management, and business development. In addition to her leadership skills & business expertise, Ebbah brings her technical-savvy ability that helps clients run their businesses efficiently.

Ebbah attended SMU Cox School of Business for her Graduate Marketing Certificate Program. She received BA degree at the University of Zimbabwe.

Ebbah loves to shop and travel.

Lea Duvel

Lea’s attention to detail makes her a perfect resource for projects that have to be done right. She manages customer updates, creates announcements and presentations. She executes e-mail campaigns and updates websites. She monitors the results of marketing programs, creating a monthly dashboard report.

Her past experience in business and human resources gives her perspective to make decisions quickly and accurately. Lea spent 10 years as the Business Manager at Northwood University.

Lea holds an MBA in Management from Texas Woman’s University and a BBA in Personnel Management and Organizational Behavior from the University of North Texas.

Lea spends her spare time with her husband, three sons and daughter.


Theresa Savoy-Main

Theresa Savoy-Main is an innovative marketing executive with experience building sustainable sources of revenue.  Clients call on Theresa to design, launch and manage programs to acquire, retain and grow customer relationships. Her approach focuses on the customer experience across multiple channels, touch points and products. Theresa is well-versed in all areas of marketing and go-to-market processes.

Theresa is tapped to lead new initiatives or to breathe life into existing programs to grow revenues.  Why?   Because she is able to rapidly evaluate, execute and evolve programs.  Clients value Theresa’s ability to translate their vision into tangible actions – collaborating with key stakeholders; revising segmentation and targeting strategies; arming the channels with the right tools and  establishing relevant KPIs to measure results.  Theresa is known for her ability to zoom in on strategic opportunities while executing tactical details.

Theresa has provided successful solutions for firms of all sizes including: Verizon (GTE); Accenture (Andersen Consulting), Apple Computer, Aztec Systems; Compaq; Drucker Labs; Frito-Lay; Hewlett-Packard; Implicit Monitoring; Texas American Bancshares.

Previously, Theresa led marketing efforts for CompuCom Systems, an IT solution provider, with sales growth from $350 MM to $1.25 Billion during her 4-year tenure. While at CompuCom, she built an integrated communications program to reposition the company as an IT solutions provider; developed marketing plans for new strategic business units and launched the first customer loyalty measurement program to provide feedback for service improvement.

Theresa earned an MBA at the University of North Texas and a BA in journalism at Louisiana State University.

Natalie Powell

Natalie, a recent graduate, is eager to learn new technologies and joins our Customer Experience team working on Customer Relationship Management (CRM) implementation. She is comfortable with technology, learns quickly, and has a drive for success.  She’s an out-of-the-box creative thinker, helping solve challenges.

Natalie graduated from Texas Christian University with a Bachelors of Science, after majoring in  Speech-Language Pathology.

Natalie lives in Weatherford and enjoys traveling, meeting new people and trying new things. She has a spirit for adventure.

Aamir Halim

Aamir is a hardworking, motivated professional. His interest in developing technologies and software has led him to develop a unique skill set in business intelligence and data analytics. He is a team player with strong communication skills and quickly understands and adapts to new processes.

Aamir graduated from the University of Arkansas with a Bachelors of Science in Business Administration (B.S.B.A) in Management Information Systems and Supply Chain Management. He enjoys playing and watching sports, especially soccer, volleyball and tennis. He also enjoys traveling, making new friends and playing the drums.

The TransSynergy Group