Effective marketing,
since 1995.
The TransSynergy Group is a leading Dallas marketing firm providing small businesses and large corporations with entrepreneurial expertise, strategic counsel, and classic marketing programs. Our step-by-step approach serves as a catalyst for business transformation and sustainable success.
Marketing can be effective and affordable.
Founded in 1995, The TransSynergy Group is a certified woman-owned business with a team that combines deep experience and expertise to master the marketing mix for clients. We help companies grow profitably.
We offer multiple ways to buy our marketing services: from cost-effective strategic planning, to specific marketing services and programs, or to a complete outsourced marketing team. Since the very beginning, we have demonstrated that great marketing does not require a Fortune 500 budget.
Small & mid-sized
We help growing companies get their message to the marketplace and grow — practically, on budget, and on time.
Entrepreneurial startups
We teach founders how to apply marketing principles so they build the right habits from day one.
Large corporations
We bring specialized skills, take on work internal staff doesn’t have time for, manage projects that don’t fit other agencies, and flex with shifting scope.
The association management firm of choice.
We have helped volunteer boards run successful trade organizations for more than a decade. Today we pair the business expertise to run an organization with the marketing force to grow it — serving everyone from start-up technology companies to industry giants in telecommunications and business trade associations.
Association management services →Thirty years of project examples.
A diverse base of clients means a diverse body of work. A few of the projects we have led:
Employee focus groups to learn more about the customer experience
Customer focus groups on usage of company website and social media
Secret shopping of competitors
CRM rollout of customer profiles and how to reach them
Affinity programs for schools and chambers
Win-back campaign of lost customers
In-depth training program for call-center reps to increase customer retention
Customer-service training for employees and third-party vendors
Pilot program to target Hispanic customers
Customer-retention research resulting in four pilot programs, all increasing retention
Go-to-market strategy developed and rolled out across a Fortune 500 company
Communication rollout for project marketing, including web portal and video training
Employee referral programs resulting in customer referrals of family and friends
Selling at big-box kiosks
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