Our History

Our Company — Our History

Effective marketing,
since 1995.

The TransSynergy Group is a leading Dallas marketing firm providing small businesses and large corporations with entrepreneurial expertise, strategic counsel, and classic marketing programs. Our step-by-step approach serves as a catalyst for business transformation and sustainable success.

Where we started

Marketing can be effective and affordable.

Founded in 1995, The TransSynergy Group is a certified woman-owned business with a team that combines deep experience and expertise to master the marketing mix for clients. We help companies grow profitably.

We offer multiple ways to buy our marketing services: from cost-effective strategic planning, to specific marketing services and programs, or to a complete outsourced marketing team. Since the very beginning, we have demonstrated that great marketing does not require a Fortune 500 budget.

Who we serve

Small & mid-sized

We help growing companies get their message to the marketplace and grow — practically, on budget, and on time.

Entrepreneurial startups

We teach founders how to apply marketing principles so they build the right habits from day one.

Large corporations

We bring specialized skills, take on work internal staff doesn’t have time for, manage projects that don’t fit other agencies, and flex with shifting scope.

A second practice

The association management firm of choice.

We have helped volunteer boards run successful trade organizations for more than a decade. Today we pair the business expertise to run an organization with the marketing force to grow it — serving everyone from start-up technology companies to industry giants in telecommunications and business trade associations.

Association management services →
Selected work

Thirty years of project examples.

A diverse base of clients means a diverse body of work. A few of the projects we have led:

1

Employee focus groups to learn more about the customer experience

2

Customer focus groups on usage of company website and social media

3

Secret shopping of competitors

4

CRM rollout of customer profiles and how to reach them

5

Affinity programs for schools and chambers

6

Win-back campaign of lost customers

7

In-depth training program for call-center reps to increase customer retention

8

Customer-service training for employees and third-party vendors

9

Pilot program to target Hispanic customers

10

Customer-retention research resulting in four pilot programs, all increasing retention

11

Go-to-market strategy developed and rolled out across a Fortune 500 company

12

Communication rollout for project marketing, including web portal and video training

13

Employee referral programs resulting in customer referrals of family and friends

14

Selling at big-box kiosks

Three decades on, the approach hasn’t changed: practical, budget-conscious, timely.

• IRVING, TX 909 LAKE CAROLYN PKWY, STE 320 972-717-3500 DONNA@TRANSSYNERGY.COM