The future of your company depends largely on the people you surround yourself with. We bring together experienced Dallas-area marketing and association management professionals with decades of combined expertise. When you work with us, you work directly with the people doing the work.
Leadership
Donna Hegdahl
Founder, President & CEO
Donna Hegdahl is founder and CEO of The TransSynergy Group, a company she founded in Irving, Texas in 1995. With more than 30 years of experience in marketing, management, and customer service, Donna has built one of the DFW Metroplex’s most respected marketing and association management firms.
Her personal experience includes being part of successful, rapid-growth hardware and software development companies. Hegdahl was vice president at Micronyx, a Richardson-based software company that was ultimately sold to PC utility specialists Fifth Generation Systems and then merged with Symantec’s Peter Norton Group. She was also instrumental in the marketing success of Comtrol, a Minnesota-based hardware manufacturer named to Inc. Magazine’s Inc. 500 list of fastest-growing high-tech firms in 1986 and 1987.
Hegdahl’s expertise includes all aspects of strategic and tactical marketing and communications. She is active in the local Dallas business community including Women’s Business Council-Southwest. Hegdahl is a frequent speaker and presenter at industry gatherings. In her spare time, Donna runs and does yoga.
The team
Meet the experts behind your success.
Donna Trowbridge
Association Management Specialist
Donna Trowbridge’s organizational acumen and consistent follow-up make her the perfect resource to manage associations run by volunteer boards. She helps clients with virtually all types of project management, operations, marketing, and technology implementation. As a trusted TransSynergy employee for more than 10 years, Donna remains on our virtual team to manage associations, organize remote board meetings, run conventions, and other face-to-face engagements.
Donna has a diverse background, including serving as administrator for a number of non-profit business associations, running IT operations for an investment banking firm, working sales and customer relations for leading circuit board manufacturers, working with the U.S. Department of Navy, plus numerous marketing projects. In addition to spending time with her husband and seven pets, she enjoys family gatherings, PGA golf, and the strategic challenges of trading options in the stock market.
Jeff Baker
Marketing Consultant
Jeff Baker has the ability to lead cross-functional teams and has strong financial and data analytical skills. He is a strategic thinker with a broad knowledge of the communications industry. He has a BS degree in Marketing from the Ohio State University.
Jeff worked for Verizon/GTE for over 30 years. From those years of experience, Jeff brings diverse knowledge in finance, marketing, sales, customer experience and performance assurance.
His marketing roles include serving as a marketing/channel liaison and sales incentive and spurt strategy design and call center operations, desktop systems/tools support and overall performance management.
Lea Duvel
Operations & Association Support
Lea is known for her strong attention to detail and her ability to keep things running smoothly behind the scenes. She is a go-to resource for projects that need to be done right, supporting a wide range of initiatives including customer communications, association management, organizational updates, governance, and presentation development.
With a background in business operations, leadership, and human resources, Lea brings a thoughtful, practical approach that helps her make decisions quickly and with confidence.
Lea holds an MBA in Management from Texas Woman’s University and a BBA in Personnel Management and Organizational Behavior from the University of North Texas.
Melinda Yium
Marketing Consultant
Melinda brings 25+ years of experience in event management and strategic planning. She is a perfect fit for our team and brings hands-on expertise to every client. With a BA in English Literature, she edits marketing communications for clients and quickly determines the right list and the right tools. She quickly understands new technology and steps into every project with gusto.
Rita Wood
Accounting & Finance Consultant
Rita is a Certified Public Accountant who is passionate about the power of maintaining an organized, accurate, and complete set of financial data to assist clients in strategic decision-making.
Rita began her journey with a BS in Business Administration from the University of North Dakota and subsequently joined the General Accounting team of Contel/GTE/Verizon. In the next 31 years, she moved through various accounting and finance departments, gathering in-depth hands-on experience in all accounting functions, managerial financial analysis, auditing, and system implementation and testing of new and upgraded accounting software.
Rita is methodical, disciplined, and dedicated to providing structure and accuracy so that clients have the best accounting and finance support possible to achieve their goals.
Shawna Neal
Accounting & Finance Consultant
Shawna joined our firm in 2024 and has many years of experience working in accounting systems development, fiscal management, and financial reporting. She was a hands-on manager for more than 20 years and has extensive GAAP experience.
She served as Financial Controller at OS Pacific, dba Roy’s Restaurants. In 1985 she received her CPA designation in Texas. She received her degree from the University of Texas at Austin, Red McCombs School of Business.
What sets us apart
A Dallas team that does the work directly.
No account managers. No hand-offs to junior staff. When you hire The TransSynergy Group, you work directly with experienced professionals who have been doing this for decades. That is what sets us apart from larger Dallas marketing agencies.
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