We are business leaders with a focus on marketing, sales and management that work along side your team to help grow your organization. We deliver marketing and management specifically targeted and cost-effective.
The TransSynergy Group has a team of marketing consultants on staff intent on generating substantive results for our clients. With decades of experience in companies, from start-up to Fortune 100, our people bring a wealth of insight to the marketing process.
Donna Hegdahl - President and CEO
For large corporations, she and her team bring specialized skills, jump into assignments internal staff doesn’t have time to do, manage projects that don’t fit within the scope of other agencies, and provide a flexible team on initiatives with multiple changes in scope.
She has helped hundreds of small and mid-sized companies successfully get their message to the marketplace and grow their businesses. For entrepreneurial startups, she teaches them how to apply marketing principles at their own companies through strategic consulting services, public relations, seminars and workshops.
Hegdahl’s expertise includes all aspects of strategic and tactical marketing and communications.
Hegdahl has more than 30 years experience in marketing, communications, management, and customer service. Hegdahl was vice president at Micronyx, a Richardson-based software company. Ultimately, the company was sold to PC utility specialists, Fifth Generation Systems, and then merged with Symantec’s Peter Norton Group. She was also instrumental in the marketing success of Comtrol, a Minnesota-based hardware manufacturer, named to Inc. Magazine’s Inc. 500 list of fastest-growing high-tech firms in 1986 and 1987.
Hegdahl is active in the local business community including:
- Women’s Business Council-Southwest
- Women Presidents’ Organization
- Metroplex Technology Business Council
- International Association of Microsoft Channel Partners
- Social Venture Partners – Dallas
Hegdahl is a frequent speaker and presenter at industry gatherings. In her spare time, Donna runs, does yoga and heads to the lake.
Jeff worked for Verizon/GTE for over 30 years. From those years of experience, Jeff brings diverse knowledge in finance, marketing, sales, customer experience and performance assurance. His breath of finance and performance assurance expertise is based on 15 years in various budgeting, regulatory and performance assurance roles that include the development of customer experience metrics, driver analysis, and scorecards, as well as sales channel metrics and analysis. Jeff is Lean Six Sigma Black Belt Certified and served as a team lead for merger finance support and finance process improvement at the time of the Verizon acquisition.
His marketing roles include serving as a marketing/channel liaison and sales incentive and spurt strategy design and call center operations, desktop systems/tools support and overall performance management.
Donna has a diverse background, including serving as administrator for a number of non-profit business associations, running IT operations for an investment banking firm, working sales and customer relations for leading circuit board manufacturers, working with the U.S. Department of Navy, plus numerous marketing projects. Her favorite pastimes are family gatherings, golf and traveling.
Her past experience in business and human resources gives her perspective to make decisions quickly and accurately. Lea spent 10 years as the business manager at Northwood University. Lea holds an MBA from Texas Woman’s University and a BBA in personnel management and organizational behavior from the University of North Texas.