A Marketing Plan for Business Units Marked for Growth

TransSynergy leverages desired services to create additional growth.

Need: 

Create the proper marketing support for business areas identified for growth.

• EST Group, an IT solutions company, was experiencing phenomenal company growth, but not all units were growing at the desired rate.
• Much of the growth had come from certain business units with established programs and a specific approach that did not translate into other areas with potential growth. A tailored marketing plan was needed for other individual business units.

Deliverable: 

• As part of the strategic marketing process, TransSynergy created growth objectives and programs tailored to all parts of the business with growth objectives.
• Specific needs were identified for individual businesses/services that required a different marketing approach from the one used for the highest growing business unit.
• Marketing programs were developed to identify and focus on growth in other markets.
• Benchmarks were established for evaluating growth of other business units.

Results:

• Additional business units experienced growth and felt higher level of marketing support and integration within the company.
• Marketing collateral was created for business units to support sales efforts.
• Creative programs, such as a blog on the website, were designed to create awareness and better education of service offerings to potential customers.

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