Client Case Studies

A Plan

A Project

A Team


Associations and Non-profit Focus Groups and Facilitating Services


Organization receives feedback that it delivers the best programs in the country.

TransSynergy conducts focus groups with supplier diversity professionals to collect objective feedback on organization’s ability to attract members and deliver valuable programs.




  • Evaluate programs and events and compare to other competing organizations around the county
  • Measure ability to create value for supplier diversity corporate members and sponsors through membership and networking opportunities



  • Plan and conduct focus groups with supplier diversity WBCS corporate members
  • Produce detailed and summary reports of each focus group, including executive summary and verbatim comments



  • Corporate members evaluated and ranked programs
  • Organization received top ratings including best run, best programs, top leadership and best results.


Additional and Ongoing Facilitator or Focus Group Experience

Donna Hegdahl – President and CEO
Strategic Planning, Leadership Training and Executive Facilitator


WBCS  – Board Leadership
Awarded WBCS Volunteer of the Year for committee work
As a committee member, Donna conducts roundtables for corporate members of WBCS organization. Each quarter she leads a discussion on topics of interest, in a confidential setting to share ideas and learn best practices.


Women Presidents’ Organization
WPO Roundtables are the heart of this peer advisory group for successful woman presidents. Donna Hegdahl is a trained facilitator in the Edward Lowe Foundation roundtable process. For more than eight years, she has led two local WPO chapters in monthly discussions.

TABB – Strategy Leadership Conference
Provide annual leadership and planning direction during yearly strategy board session.


More Client Case Studies

A Team
Outsourced Marketing for EST Group Read More
Consistent Marketing Leadership and Support as an Integral Part of the Marketing Team Read More
A Project
A Rebranding Success for RightStaff Inc. Read More
A Winning Collateral Piece for Personalized Payroll Read More
A Three-Decade Celebration Done Right for Foremost Family Health Centers Read More
Employee Focus Groups Uncover 50 Actionable Items to Improve Customer Service Read more
In-Language Usability Testing Collects Relevant Feedback and Uncovers Issues that Need to be Addressed before New IVR Recording is Rolled Out Read more
Customer feedback used to prioritize and plan for future marketing projects Read more
Vendor training enhanced end-customer experience through improved vendor customer interaction and service Read more
Conduct Various Focus Groups, Gather Input and Develop Programs Based on Results Read more
A Plan
A Marketing Plan for Business Units Marked for Growth Read More
Creating a Plan to Achieve Success Read More

The TransSynergy Group