Client Case Studies

A Plan

A Project

A Team


A Marketing Plan for Business Units Marked for Growth



TransSynergy leverages desired services to create additional growth.



Need: est-a-plan-2

Create the proper marketing support for business areas identified for growth.

  • EST Group, an IT solutions company, was experiencing phenomenal company growth, but not all units were growing at the desired rate.
  • Much of the growth had come from certain business units with established programs and a specific approach that did not translate into other areas with potential growth. A tailored marketing plan was needed for other individual business units.



  • As part of the strategic marketing process, TransSynergy created growth objectives and programs tailored to all parts of the business with growth objectives.
  • Specific needs were identified for individual businesses/services that required a different marketing approach from the one used for the highest growing business unit.
  • Marketing programs were developed to identify and focus on growth in other markets.
  • Benchmarks were established for evaluating growth of other business units.



  • Additional business units experienced growth and felt higher level of marketing support and integration within the company.
  • Marketing collateral was created for business units to support sales efforts.
  • Creative programs, such as a blog on the website, were designed to create awareness and better education of service offerings to potential customers.


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A Team
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A Project
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A Plan
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The TransSynergy Group