Client Case Studies

A Plan

A Project

A Team

 

A Winning Collateral Piece for Personalized Payroll!  

 

personalized-payroll-logo

 

TransSynergy creates a promotional handout that Personalized Payroll leverages during the WBENC National Conference and Business Fair 2016.

 

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Working with TransSynergy and Marfield on this creative piece was easy and fun. I am so glad they shared with me the importance of having a physical piece to leave behind and make an impression. Today, social media is everywhere, but the value of having something a prospect can take with them and then review when they are back at the office is a benefit. The TransSynergy team worked with me to craft a clear message to potential clients, and they partnered with Marfield to create a brochure I was very happy to have at the WBENC Conference this year and will continue to use at future events.

– Kathleen Hunt, President

 

Need:

Develop a clear and compelling marketing message for a marketing piece that would stand out among other promotional handouts at the WBENC National Conference and beyond.

  • Personalized Payroll works with small and midsize companies to customize and streamline payroll processing and needed ppayroll-a-project-1collateral to clearly communicate benefits to potential customers.
  • Create a marketing handout to distribute at the WBENC Conference. President Kathleen B. Hunt represented Personalized Payroll as part of the Host Committee and wanted to make a good impression.
  • The brochure needs to stand out among other promotional materials distributed. WBENC members are an important group both as potential client candidates and as a source of referrals, so it is important they clearly understand the business offer and remember the company.

 

Deliverable: 

TransSynergy recommended a Slim Jim brochure, as it has enough space (and can be two-sided) to communicate a compelling message, it can be used as a stand-alone brochure, and it can also be mailed in a standard letter envelope (so it’s cost effective as a mailing piece).

  • An “attention-getter” colorful brochure was designed to stand out and to reflect the bright purple and orange colors of the logo and company culture/personality.
  • TransSynergy crafted clear messaging around the “personalized level of service and care” that differentiates Personalized Payroll from other providers.
  • The brochure was completed in time for the 2016 WBENC National Conference.

 

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Results: 

This piece helped me to create magic at the Orlando Conference. I had many comments on how they loved the colors and the look of our brochure. This piece was the inspiration piece for my entire booth and it attracted many visitors.

 

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certified-wbencA Joint Project with Marfield: Our Women-Owned Business Offer—WBE Marketing for Growth.

A partnership between Marfield Corporate Stationary and The TransSynergy Group has helped a number of fellow women-owned enterprises create successful marketing collateral and campaigns.

 

 

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The TransSynergy Group

909 Lake Carolyn Parkway, Suite 320
Irving, Texas 75039

Phone: 972-717-3500
Fax: 972-717-7400
donna@transsynergy.com

The TransSynergy Group