Consistent Marketing Leadership and Support for Foremost Family Health Centers

TransSynergy supplements internal team to create, enhance and execute marketing programs that support critical growth goals.

TransSynergy Group has provided our organization with marketing support at all levels. They have been a great partner during an important milestone—we are celebrating 30 years of service in our community and targeting unprecedented growth. They provide marketing planning, structure and execution for important areas like advertising and online marketing, social media communications, event planning and lead generation, and other marketing projects as needed.

– Joyce Tapley, MHA, CHCO, Chief Executive Officer

Need:

Significantly increase patient growth for 2016-2018

• Foremost Family Health Centers is a medical and dental health provider of high quality primary and preventive medical, dental and behavioral health services. They need additional marketing expertise to significantly increase their patient base.
• Create an integrated marketing plan that utilizes and enhances their current marketing efforts.
• Provide a cohesive approach at all levels of marketing, including advertising, print, online and social media communications, and event and lead generation activities by staff.

Deliverable:

TransSynergy supports execution of an integrated marketing program

• Maximize the event and lead generation efforts of the internal team
• Leverage email database and enhance prospect communications by creating a monthly newsletter to current and potential patients
• Actively manage social media efforts by posting personalized and relevant content on a regular basis
• Integrate messaging and design of print collateral and advertising efforts to present a unified and branded “look and feel”
• Target bilingual patients with Spanish marketing efforts

Results:

• Standardized event planning, lead generation and email database management
• Established consistent monthly newsletter with relevant content and event calendar
• Created integrated marketing programs and collateral including post-cards, flyers, website, print invitations and more
• Provide bilingual marketing and copy support

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